More than 100 geospatial professionals and students convened on November 20-21 for the 24th Annual MAGIC Conference, a premier gathering focused on advancing Geographic Information Systems (GIS) and related technologies. Held at Reign Event Venue in Memphis, the event showcased the transformative power of GIS in advancing innovation, operational efficiency, public engagement, and community well-being. From the integration of generative and agentic AI into mapping workflows to the adoption of drones and digital field tools modernizing utility operations, the sessions demonstrated how organizations are leveraging GIS to improve decision-making and service delivery. Attendees explored applications spanning emergency response, public health, environmental justice, open data transparency, historic preservation, and conservation storytelling. Through lessons in project management and examples from local governments, utilities, and nonprofits, the program underscored a shared mission: using GIS to turn data into insight, insight into action, and action into meaningful impact for the communities we serve.
A highlight of the event was the keynote presentation by Esri Principal Data Scientist Greg Brunner, which highlighted how rapidly evolving artificial intelligence tools — particularly generative AI and large language models — are reshaping GIS. The presentation demonstrated how new "AI Assistants" in ArcGIS can support everyday tasks such as writing SQL queries, designing surveys, searching for content, analyzing imagery, and even enabling spatial reasoning. Attendees gained insight into the latest AI capabilities and how they can enhance GIS workflows for both new and experienced users alike.
Preceding the main conference, participants had the opportunity to attend a hands-on “Intro to Python” training focused on essential Python concepts and their practical application within GIS. Attendees followed along with live exercises on their own devices, gaining fundamental skills to enhance geospatial workflows within their organizations.
The MAGIC Conference remains a staple for the Memphis-area geospatial community, offering invaluable opportunities for networking, professional development, and collaboration.